How Top Web Design Drives E-retail Sales
Lowe's Cos. Inc. has been ranked as a top online retailer, and much of that success can be attributed to their top web design. The company's website is a study in the adept use of visual design basics such as type, fonts, and color.
For example, in the past 18 months Lowe's has increased its use of fonts as a way to tie together key areas of a page and they have used photos with text to clarify page content. Color, type, and the deliberate use of white space are what draw the visitor's eye to different areas of the page. Large photographs in particular can be made to appeal to different kinds of shoppers when surrounded by particular colors, and different type of fonts can be used to similar effect.
Photo source Andy Polaine